Related Work

Updating any brand has its challenges. Even more so for an established community that continues to grow. Economic development and tourism are key drivers, as is understanding what makes the town unique. The challenge is to positioning the brand to speak to the future without losing the past, while integrating multiple agencies through print, signage, and online.

We worked with an amazing group of local townspeople that embodied the spirit of Zionsville: friendly, thoughtful, supportive, active, responsible, family–oriented and forward–thinking. Thinking of their home as “a town within a park,” this community knows who they are. We just helped draw it out of them.