Related Work

True to its name, The Best Chocolate in Town had a superior product, but suffered from a weak visual identity. When they moved from their production digs to a retail shop on Mass Ave, their visual brand got a makeover. We created a new logo, helped dress up the shop inside and out, and offered inventive ways to improve their existing packaging without breaking the bank. Indianapolis Downtown Inc. supported the efforts, helping to prime a downtown neighborhood revitalization.