When we first met InfoDynamics, a software developer that creates document management and productivity tools, we learned they were more than ready to update their brand. After meeting with key leadership to discuss the company, their products, sales methods, and plans for 2011 we helped them reconsider product features and benefits, product naming, new brand identity, tagline, and multiple collateral applications.
The tagline, Work faster than you think, was a natural for a company that develops products that can automate processes while transforming a company’s documents into a searchable database. In fact, you might want to learn how they can help your business.
Posted on Tuesday, May 3rd, 2011
in Fresh Work
Tags: brand, design, interactive, logo
Posted on Tuesday, May 3rd, 2011
in christopher west presents, Dean Johnson Gallery
Tags: art, cwp, first friday, Gallery
First Friday:
May 6, 2011 5–9pm
christopher west presents: Contingent Process curated by Ben Valentine. The methods and materials of creation have been expanding rapidly since the 1960’s, incorporating works of art that are radically different from those of the past. This show examines a small facet of this expansion in contemporary art with works that incorporate ideas of a contingent process – art that hovers between the production and a final object. The artists here have relinquished aesthetic control to a situation which naturally grew their works.
Posted on Tuesday, May 3rd, 2011
in christopher west presents
Tags: art, Ben Valentine, cwp, first friday
We’re excited to announce that we have a new neighbor joining us this month. The Sweet Tooth Bakery, specializing in custom wedding cakes and cupcakes and cakes for all your special occasions, will open on Thursday, May 5th at 610 Mass Ave. We’re guessing they’ll be great neighbors, because they’re celebrating their first day on the block with $1 cupcakes between noon and 6pm. Good thing there’s a YMCA down the street, something tells me we’ll need to hit the treadmill soon.
Posted on Tuesday, May 3rd, 2011
in On Mass Ave
Tags: Mass Ave, Sweet Tooth
Spring usually brings a refreshing spirit after a long, quiet season. This spring also offers a refreshing new brand identity for our friends at Spotts Garden Service, some of the finest, smartest, and most environmentally friendly gardeners in town. Look for their updated identity on their shirts, trucks, web site, print collateral, shovels, wheel barrels, and anywhere they can think to put it. The Spotts crew lives by their new tagline: Love your garden. We do.
Posted on Wednesday, March 30th, 2011
in Fresh Work
Tags: brand, design, logo
Dean Johnson Gallery and christopher west presents are proud to announce 7 Artists Pick 7 Artists – an exhibition presenting the work of seven new artists hand picked by seven current gallery artists. On view will be work by Jeff Beekman, Jared Cru Smith, Benjamin Sunderlin, Phil Tennant, Jill Marie Mason, Scott Grow and Chris Stewart. They have been picked respectively by Justin Lane, Cory Robinson, Stacey Holloway, Susan Tennant, Ted Ross, Danielle Riede and Nick Allman.
Posted on Wednesday, March 30th, 2011
in christopher west presents, Dean Johnson Gallery
Tags: art, cwp, first friday, Gallery
You can feel comfortable in flip-flops or a tuxedo at Mesh on Mass Ave, one of our newest neighbors. Mesh blends contemporary elegance and comfort with incredible food and excellent service. The innovative menu and unique decor make Mesh an ideal setting for business meetings, romantic evenings, or a night out with friends. Their $2 bar menu, available 3-6pm daily and late night, is worth checking out, too.
Posted on Wednesday, March 30th, 2011
in On Mass Ave
Tags: Mass Ave, restaurants
We developed a campaign to help long-time client, Hoosier Energy, promote themselves as a player in the state’s economic development efforts. The campaign of print ads, animated web banners, promotional handouts, and display banners focused on all the great things Indiana has to offer to the logistics industry.
Posted on Monday, February 28th, 2011
in Fresh Work
Tags: campaign, design, Hoosier Energy, logistics
First Friday:
March 4, 2010 5-9 pm
Matthew Steele’s interests lie in methods of connection. Heavily motivated by infrastructure, Steele sees a certain poetry in the lengths we go to and to feel connected. He is interested in how our internal technologies are often reflected in the physical technologies that we produce. There is desire in a highway. There is resilience in a dam. There is triumph in a bridge. These icons are steeped in intense labor. They are manifestations of our grand intention; to transcend the greatest obstacles we know. It is Steele’s intent to personify or portray technologies of the self through depictions of these utilitarian endeavors.
deanjohnson.com/gallery/oblong/
Posted on Monday, February 28th, 2011
in Dean Johnson Gallery
Tags: art, Gallery, Matthew Steele
Venerable downtown favorite, Bazbeauz Pizza, has relocated across the street to 333 Mass Ave. The new digs, lovingly adorned by local designer Paul Harris and uber artist Deb Delbecq, retains their classic menu, while offering more seating, a spacious bar serving beer and wine, and soon-to-open outdoor seating on both Mass Ave and New York Street. Check them out soon, and read about their history here.
Posted on Monday, February 28th, 2011
in On Mass Ave
Tags: Mass Ave, restaurants