When we first met InfoDynamics, a software developer that creates document management and productivity tools, we learned they were more than ready to update their brand. After meeting with key leadership to discuss the company, their products, sales methods, and plans for 2011 we helped them reconsider product features and benefits, product naming, new brand identity, tagline, and multiple collateral applications.
The tagline, Work faster than you think, was a natural for a company that develops products that can automate processes while transforming a company’s documents into a searchable database. In fact, you might want to learn how they can help your business.
Posted on Tuesday, May 3rd, 2011
in Fresh Work
Tags: brand, design, interactive, logo
Posted on Tuesday, May 3rd, 2011
in christopher west presents, Dean Johnson Gallery
Tags: art, cwp, first friday, Gallery
First Friday:
May 6, 2011 5–9pm
christopher west presents: Contingent Process curated by Ben Valentine. The methods and materials of creation have been expanding rapidly since the 1960’s, incorporating works of art that are radically different from those of the past. This show examines a small facet of this expansion in contemporary art with works that incorporate ideas of a contingent process – art that hovers between the production and a final object. The artists here have relinquished aesthetic control to a situation which naturally grew their works.
Posted on Tuesday, May 3rd, 2011
in christopher west presents
Tags: art, Ben Valentine, cwp, first friday
We’re excited to announce that we have a new neighbor joining us this month. The Sweet Tooth Bakery, specializing in custom wedding cakes and cupcakes and cakes for all your special occasions, will open on Thursday, May 5th at 610 Mass Ave. We’re guessing they’ll be great neighbors, because they’re celebrating their first day on the block with $1 cupcakes between noon and 6pm. Good thing there’s a YMCA down the street, something tells me we’ll need to hit the treadmill soon.
Posted on Tuesday, May 3rd, 2011
in On Mass Ave
Tags: Mass Ave, Sweet Tooth