Related Work

Few people know that one of the largest regional transmission organizations in the U.S. is located in Carmel, Indiana. The Midwest ISO is an essential link in the safe, cost-effective delivery of electrical power across much of North America.

Dean Johnson was asked to help revise the visual identity and overall brand of the organization, from logo to intranet to annual report. We maintained a link to the previous “grid” logo while enhancing the graphic to support the new tagline, “Energizing the Heartland.”