Already known as a school with top-notch academic programs, small class sizes and opportunities for hands-on learning and community service, the University of Indianapolis wanted to broaden awareness and enhance perceptions.
We developed the thematic “Inspired. For the rest of your life.” to convey the strong foundation UIndy provides to students. A multimedia campaign targeting community leaders with TV, radio, print, outdoor, and web grew out of this theme. Three TV spots shot in a documentary style highlight a range of UIndy alumni while honest, genuine photography reflects the personal nature that UIndy offers.
Posted on Wednesday, November 2nd, 2011
in Fresh Work
Tags: campaign, design