Kiwanis wanted to reinvigorate the culture of their organization and bring in new, younger members. We created a campaign built on the theme “One can make a difference,” sort of a “pay it forward” idea focused on the impact members can have on a child’s development and how it affects children’s future achievements. This unified message and look was provided as a complete media kit for clubs around the United States, including TV spots, a video, billboards, brochures, and print ads.
The video, developed to create awareness and update members and the general public about the mission of Kiwanis, was presented at club meetings, on the website, and was edited into TV PSAs.
