We initiated a multi-phase branding campaign designed to reinvigorate the Kiwanis culture, both internally and externally. Phase I provided a unified message and look for TV spots, video, billboards and collateral, such as brochures, print ads and a media kit.
The campaign incorporated the theme “One can make a difference” and focused on children's future achievements, as well as the impact members can have on a child's development.
The TV spots were edited into a video, developed to create awareness and update members and the general public about the mission of Kiwanis. These spots were presented at club meetings, on the website and as TV PSAs.
