We had the opportunity to revitalize the excitement of Indy's premier tennis championships. Working with the U.S. Open Series we created a look that conveys the energy and fun the tournament offers. Print ads and billboards were placed throughout the city and in major publications. Site signage was created to compliment the campaign and the web site was overhauled, including online ticket sales, to capitalize on the tremendous traffic the event experienced leading up to and during the two week tournament.