The Indy Partnership was in need of a cohesive look, so we created branded materials incorporating the local racing heritage and the Partnership's competitive spirit, using the vibrant orange from their logo. Collateral such as a folder, fast fact sheets, brochures and stationery were created.
For the print campaign we played off of the old advertising adage, “sell the sizzle, not the steak.” The print ads highlight both the “sizzle,” Indianapolis cultural attractions, as well as the “steak,” industry and infrastructure that may not be as universally known.
