When we first met InfoDynamics, a software developer that creates document management and productivity tools, we learned they were more than ready to update their brand. After meeting with key leadership to discuss the company, their products, sales methods, and plans for 2011 we helped them reconsider product features and benefits, product naming, new brand identity, tagline, and multiple collateral applications.
The tagline, Work faster than you think, was a natural for a company that develops products that can automate processes while transforming a company’s documents into a searchable database. In fact, you might want to learn how they can help your business.
Posted on Tuesday, May 3rd, 2011
Spring usually brings a refreshing spirit after a long, quiet season. This spring also offers a refreshing new brand identity for our friends at Spotts Garden Service, some of the finest, smartest, and most environmentally friendly gardeners in town. Look for their updated identity on their shirts, trucks, web site, print collateral, shovels, wheel barrels, and anywhere they can think to put it. The Spotts crew lives by their new tagline: Love your garden. We do.
Posted on Wednesday, March 30th, 2011
In our continuing effort to support the Metropolitan Indianapolis Board of REALTORS® celebration of 100 years of service to central Indiana, we helped MIBOR develop a way for members to show that they’ve contributed to the Building a Living Legacy project to reverse homelessness in central Indiana. MIBOR members that donate $100 or more will receive a media toolkit filled with artwork they can use on their marketing materials, as well as sample copy that they can use in their newsletters to show they’ve supported a great cause.
Posted on Wednesday, February 2nd, 2011
Moonlight Serenade is St. Francis Hospital’s fundraiser benefiting the development of the St. Francis Hospice House, an inpatient hospice care facility that combines superior end-of-life medical care with a comforting, life-affirming environment. Dean Johnson is moved by the noble nature of this organization’s mission and pleased to have played a role supporting the event. The event includes a book signing by Debbye Butler, entertainment from the IU Singing Hoosiers, and a silent auction. For tickets and more information, call (317) 859-2861 or visit stfrancishospitals.org.
Posted on Tuesday, November 2nd, 2010
With incredible growth in their business over the last few years, KSM Consulting, a Katz Sapper & Miller company, has rebranded to better capitalize on the expanded areas of service. Formerly KSM Business Technology, KSM Consulting offers Fortune 500 experience with small business entrepreneurship. Whether it’s Organization & Performance Improvement, Risk Advisory, or Business Technology, KSM Consulting provides unparalleled service across a range of industries.
Posted on Wednesday, October 6th, 2010