When we first met InfoDynamics, a software developer that creates document management and productivity tools, we learned they were more than ready to update their brand. After meeting with key leadership to discuss the company, their products, sales methods, and plans for 2011 we helped them reconsider product features and benefits, product naming, new brand identity, tagline, and multiple collateral applications.
The tagline, Work faster than you think, was a natural for a company that develops products that can automate processes while transforming a company’s documents into a searchable database. In fact, you might want to learn how they can help your business.
Posted on Tuesday, May 3rd, 2011